Worldwide tennis sensation Emma Raducanu has been introduced because the face of Dior’s newest marketing campaign for the Girl 95.22 bag, a reinterpretation of the long-lasting Girl Dior.
First unveiled on the Dior Autumn-Winter 2022-2023 ready-to-wear present, the Girl 95.22 bag was created as a celebration of the twenty fifth anniversary of the Girl Dior assortment. Its up to date title is derived from the yr of its creation, 1995, and its reinterpretation final yr.
The Girl Dior bag was named after the late Princess Diana, who famously carried the preliminary iteration of the bag when it was then referred to as the Chouchou. It has been a outstanding model within the style business for practically three a long time.
With the modern design, Dior’s Inventive Director Maria Grazia Chiuri celebrated the unique bag’s storied roots by “exalting the a number of sides of a plural femininity.” The bag has retained its refined look, with subtly curved silhouettes that make it a daring style assertion.
The marketing campaign for Girl 95.22 is Raducanu’s newest partnership with the posh model since turning into its international ambassador in October 2021.
Home ambassador @EmmaRaducanu joins the sequence of ladies epitomizing the spirit of the #DiorLady9522 https://t.co/X92D8Xp6R4 by Maria Grazia Chiuri, its smooth letter charms standing out towards the Cannage motifs in latte leather-based of this Small format.
© Brigitte Lacombe pic.twitter.com/NU1OoL16Zi— Dior (@Dior) February 9, 2023
Within the marketing campaign, the 2021 U.S. Open girls’s singles champion is captured by the famend photographer Brigitte Lacombe sporting the Girl 95.22 bag in a latte shade, adorned with ruthenium coloration “Dior” charms.
The 20-year-old tennis star of Romanian and Chinese language descent speaks about her love for tennis, her largest achievement to this point and what empowerment means to her. She additionally shares her introduction to style was via her mom and her first-ever purse, which was from Dior.
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